Use Visual Impressions To Advance Your Sales

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Here are a few reasons why you may want to use visual impressions in your sales space:

Helps you stay focused on YOUR big picture.
A constant reminder of why you work hard.
When you have an off day or find yourself unmotivated, your visual impressions will keep you  in the sales “hunt.”
You will stay positive because you surround yourself with things that are important to you.
When others see personal declarations of your goals, they know you are “taking it to the next level,” and, in most cases, they will do what they can to either help you or keep you accountable to yourself.
If you are off track, others may encourage you to get back on track!

Each week I am in a sales office in Dallas, consulting and coaching to what I believe is one of the very best sales forces I’ve ever come across. Their sales process and product are the most difficult I have ever experienced, and, certainly because of that, they only have highly trained sales professionals working there.

Post Goals Outside Your Office One of their top producers uses visual impressions in his office. When walking down the hallway towards his office, the first thing you notice is a large poster on his door. As you move closer to the poster, you see his monetary goals, both weekly and monthly. These income goals are written with a large colorful ink pen so EVERYONE in and around the office knows what his specific weekly and monthly income goals are. Furthermore, he has his main sales efficiencies metrics posted – basically, how many client calls and appointments he must make daily to be successful.

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Post Goals in Your Office! When you walk inside his office, you see his family. There are photographs of his beautiful wife and children, places his family went camping, arts-and-crafts pieces that were brought to Dad from a school project, and, again, daily and weekly sales goals are posted everywhere for him to see. Not long ago he had a large photograph of a BMW 750 hanging on that wall, which he recently retired and took down. Why did he take the photo down? Heck, he made his goal … and BOUGHT the car!

Beyond that, this individual is very focused on his work. His goals are clearly defined. He makes the best use of his sales time — and he works SMART. He’s fully aware of what it is that makes him “tick,” and he, like many other top sales professionals, surrounds himself with visual impressions that keep him on track.

The Top Three Visual Impressions You MUST Have In Your Office:

Your daily income of what YOU must make in dollars. (Not your companies - in your dollars)

Your monthly income target goal of what YOU must make. (Not your companies dollars - in your dollars)

Your DREAM Item. Trip, watch, house, property, car, boat.

** Photos of your kids don’t count - that is already a given.

Chuck’s Client Success Stories

Loan Officer: $175K gain from Sales Coaching!

Now, go one step further. Whatever your dream toy or motivation is, REALLY get whatever it is in your head. For this example, let’s say that your dream car is a red Mustang convertible. Don’t just get a brochure and tack it up on the wall. Go to that dealer and test drive that car. Feel it, smell it, drive it, and get your picture taken with it! Today might not be the day you purchase the car; yet today might be the day that you start EARNING the car through an increase in sales. Better yet, rent the car for a weekend trip and really get the feel of it into your bloodstream. One of my sales students in Dexter, Michigan, did this recently, and I am certain that some day very soon his dream car will be parked permanently in his driveway.

Book A Car Show or Something Similar Sales Managers, this tip is for you! Every quarter, plan on having someone from the car dealership, the boat dealer, the travel agent, the jeweler, the watch dealer — or whoever — come for a special show at your office. Have lunch brought in and have your salespeople dive into their dreams. Allowing them to touch, taste, and feel puts their heads into the game just a little bit further. Make it a surprise for them. Just let them know to be at the office at a certain time for a “meeting.” This is one meeting that will pleasantly surprise them!

So, as of TODAY, start using those visual impressions to further your sales and career. Don’t be bashful and don’t succumb to the others on the sales floor who make negative comments — a good indication they are envious that you are assertive enough to do the things that help make you “tick!”

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“GoalMastery was truly inspiring in so many ways. I look forward to working on my goals through out the year and hopefully influencing those close to me to do the same! This couldn’t have come at a better time in my life, it really helped put things back into perspective.”

– Sarah Irandousti, Dallas, TX

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About the Author
Higher PROFITS and higher levels of Sales EFFICIENCIES - typical results that are experienced by Chuck Bauer’s clients. Chuck has over two decades of sales experience and on a daily basis you will find him consulting to many sales organizations and salespeople nationwide. He is a highly sought after Speaker and a member of the National Speakers Association. His information is widely published in many print and internet based publications. He is an instrument rated private pilot, committed body builder and Mt. Biker.