July 4th T.O.M.A. Touch

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Top Of Mind Awareness

In A Perfect T.O.M.A. World:

20% of your client database - personal client touches for July 4th.

80% of your client base is touched via electronic means (e-mail).

If you cannot facilitate the 20% of your database with a personal touch, then by all means touch your entire database within an electronic touch for July 4th.

Why touch? Who will your clients be talking about during the 4th of July party when your product or service comes up in discussion? You or you competitor?

When your client is ready to enter your market, does her or she think of your FIRST?

Suggestions for your e-mail:

Make sure in the To: field you address your e-mail to yourself.
Make sure to use the Bcc: field for your email list. NEVER EVER expose other e-mail addresses to the rest of the world. Major no-no for both personal or business e-mails.
After about 65 spaces, hit return so that the July 4th tidbits or any part of your message does not go the full length of the viewers screen. Depending on personal settings on the viewer’s side, this ensures a quality and easy readable version.
Add a personal paragraph or two at the end of the tidbits; maybe add a reflection of your own July 4th memories.
If you have a personal business website, add your July 4th T.O.M.A. touch to a webpage and drive your client base back to your message, which is linked through your e-mail message, back to your website, thus driving your web traffic up.
If you have video emailing capability, do a “dorkey” e-mail video (wear a hat or shirt with red, white and blue or something showing your spirit for July 4th) and attach it to the July 4th Tidbits.

If you would like a low cost and effective video system, e-mail me at chuck@chuckbauer.com

Read more on e-mail etiquette by CLICKING HERE.

Want to learn more about T.O.M.A. Touches? Then invest in Sales Coach Chuck’s Book titled The SalesMastery Book of Quotes, only $2.00 per book. Find out ordering information by CLICKING HERE.

July 4th Tidbits

Independence Day, in the U.S., an annual holiday commemorating the formal adoption by the Continental Congress of the Declaration of Independence on July 4, 1776, in Philadelphia. Although the signing of the Declaration was not completed until August, the Fourth of July holiday has been accepted as the official anniversary of United States independence and is celebrated in all states and territories of the U.S.

The holiday was first observed in Philadelphia on July 8, 1776, at which time the Declaration of Independence was read aloud, city bells rang, and bands played. It was not declared a legal holiday, however, until 1941. The Fourth is traditionally celebrated publicly with parades and pageants, patriotic speeches, and organized firing of guns and cannons and displays of fireworks; early in the 20th century public concern for a “safe and sane” holiday resulted in restrictions on general use of fireworks. Family picnics and outings are a feature of private Fourth of July celebrations.

Guidelines for Displaying the Flag

The flag of the United States should be flown daily from sunrise to sunset in good weather from public buildings, schools, permanent staffs, and in or near polling places on election days. The flag may be displayed 24 hours a day on patriotic holidays or if properly illuminated.
The flag should not be displayed on days when the weather is bad, except when an all-weather flag is used.
The flag should always be flown on national and state holidays and on those occasions proclaimed by the President. On Memorial Day, the flag should be half staffed until noon.
The flag should be hoisted briskly and lowered ceremoniously. It should never be dipped to any person nor should it ever be displayed with the union down, except as a signal of dire distress.
The flag should never touch anything beneath it, nor should it ever be carried flat or horizontally.
It should never be used as wearing apparel, bedding, drapery, or decoration, nor for carrying or holding anything.
The flag should never be fastened, displayed, used, or stored in such a manner as to be easily torn, soiled, or damaged. It should never be used as a covering for a ceiling.
The flag should not be draped over the hood, top, sides, or back of a vehicle. When a flag is displayed on a car, the flag’s staff should be fixed firmly to the chassis or clamped to the right fender.
The flag or its staff should never be used for advertising purposes in any manner whatsoever. Nor should any picture, drawing, insignia or other decoration be placed on or attached to the flag, its staff, or halyard.
The flag should not be embroidered on cushions, handkerchiefs, or other personal items nor printed on anything designed for temporary use and discarded. However, a flag patch may be affixed to the uniform of military personnel, firemen, policemen, or members of other patriotic organizations.
When the flag is so worn or soiled that it is no longer suitable for display, it should be destroyed in a dignified manner, preferably by burning.